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Having first launched in the UAE flagship store, The Dubai Mall, MishiPay is now expanding across 3 new stores: Mercato Mall, City Centre Deira & City Centre Mirdif across UAE.

Shoppers can skip the long queues and the hassle and shop in comfort with MishiPay’s Scan & Go App. Shoppers start simply by scanning a QR code that opens the MishiPay webapp, scan the product’s barcode, and simply pay with the tap of a button on your phone. As you scan, you can keep track of the basket total and check offers that apply to the products. You can connect your Virgin Megastore loyalty Circle account to never miss out on collecting points. Once you have gathered what you need and are ready to exit, you will have to make your way to the exit verification counter so that a designated representative can check your receipt.

Marwan Hert, President Lifestyle Division at Azadea, Virgin Megastore’s parent company, said: “In MishiPay we have found a solution that brings an engaging, digital shopping experience into our brick and mortar stores, whilst cutting out the friction at the point of payment. The MishiPay team have delivered a product that our shoppers are going to love using whilst our staff will be able to focus on ensuring they optimize the store experience for our guests, rather than being marooned behind a checkout. Ultimately, MishiPay’s solution is a win for both shoppers and our store teams.”

MishiPay founder and CEO, Mustafa Khanwala said: “Entering a new market for the first time is always very exciting, and to do so with a brand as strong as Virgin Megastore has been a brilliant experience. There is clear synergy between our brands and the cutting-edge experiences we want to create for customers. We are looking forward to bringing the benefits of our technology to even more shoppers in Dubai and elsewhere in the Middle East in the coming weeks.”