35% larger baskets and five-star ratings: How MishiPay delivers ROI for both shops and shoppers

MishiPay, global leaders in the Scan & Go mobile self-checkout space, have published a number of key results from their recent deployments across hundreds of stores in Europe and the United States.

MishiPay deployed its technology with leading variety retailer Flying Tiger Copenhagen in stores in the Nordics in the spring of 2021. During the deployment, Flying Tiger Copenhagen have seen MishiPay transactions deliver a 35% increase in average basket value whilst store teams have been able to save 7 hours of time behind the checkout per store, per week – enabling them to focus on tasks and activities that add value in other areas of store operations, rather than simply capturing a shopper’s payment at the end of their store journey.

Deployments in other retail sectors have been just as successful; leading Japanese homewares retailer MUJI has seen MishiPay deliver an average basket value increase of 25% compared to their conventional in-store checkouts. This follows the A/B test conducted by a leading European grocery retailer that showed MishiPay has driven a 14% net increase in sales per user compared to the conventional checkout. Similarly, a leading travel retailer in the United States has seen savings of 9 hours of staff checkout time per store, per week. By creating autonomous shopping technology, MishiPay enables shoppers to visit stores at peak times without being impacted by long lines.

By eliminating the need for shoppers to use a checkout or kiosk and simultaneously avoid needing to wait in any lines in the store, MishiPay’s innovative mobile self-checkout system delivers value for both shops and their shoppers. Their technology increases sales and enables retailers to operate their stores with maximum efficiency by optimising throughput. Shoppers are able to track their spending as they shop and see promotions applying in real time, then check out with the tap of a button without wasting time in a queue.

Following the announcement that Tesco are the latest retail giant to invest in improving their in-store shopping experience by implementing ‘GetGo’, removing friction from the shopper’s journey is something that consumers will increasingly come to expect. Mustafa Khanwala, MishiPay Founder & CEO, commented: ‘Today’s shopper is used to friction-free transactions online and physical store experiences often disappoint in comparison. Retailers that do not recognise the need to use technology to improve their operations will fall behind and lose market share. MishiPay is here to revitalize stores, enabling shoppers to shop when and how they want to, whilst retailers benefit from happier customers and improved efficiency.”

MishiPay brings the best of the online checkout experience to physical stores, giving shoppers the ability to scan and pay for their shopping using their mobile phones. Founded in 2015, MishiPay has grown quickly and now serves its scan, pay, go technology to some of the largest retailers in the world. Thanks to the skills of their technical team and their carefully curated list of partners, MishiPay are able to integrate quickly and cost-effectively into retailers’ existing systems without the need for any additional hardware, making it possible for both shops and shoppers to benefit from the best of the online and in-store worlds.