As a retailer, ever wondered about how to increase your shoppers basket size? And seriously looking for the tips and tricks to increase your customer purchase amount? Here is the easiest way to do that. There were tips and tricks around the internet and people are giving their perspective but we need evidence for that and there is supposed to be a good motive there to increase. Simply doing some offers or tricks to increase and if they went wrong, at the end of the day we lost the customers at least for 3 months. So we need to be more careful about this.

Shopper Basket Size

When the customers enter your shop, they know what they want to buy and what they need. So it’s really hard to push other products into their mind to buy right? But we can think alternatively and try to impress the customer with new technology for the shopping experience so that they love shopping and probability of buying more than what they planned. Do you agree with me? Let’s see how to increase that shopping experience inside your store. 

How to improve the shopping experience for your store

There are ways and things to increase the shopping experience right? Like the store structure and having multiple pills for payments and shop helpers and managers to help customers and then offer banners for products, etc., moreover what and how we are going to increase your shop’s shopping experience inside your store than other stores. For the same product there are many stores and destinations but why do they want to come to your shop? How are you going to treat them that way?

We need to think about it. Let’s go deep into the technology side. Nowadays the world gets improvements with technology wherever you go there will be major plays of technology. So how can we apply that technology in the shopping stream? yes. There was a technology called “Scan and Go” or “Self Checkout” technologies. This enables users to pick their product and scan the barcode and pay from their phone itself and simply they can leave from your shop. It’s so crazy and weird, right? Let’s get into more information.

Scan and Go Technology for Retail

What are all the pain points your customer is facing inside your store? We want to be clear about this before we go to give them solutions. Here I’m listing out a few which happen generally in retail shops.

• Shoppers may feel insecurity with their payments
• Shoppers feel hesitant to be in contact with cash in these covid times
• Shoppers hesitate to wait in the Queue for the payment, after their shopping
• They might prepare with some pay mode but you might not have that one
• They feel awkward with some sensitive products to have on shopper basket and to be noticed by others while billing
• Spending more time to complete the whole shopping for the day. It will be a major problem for those who shop often.
• Even though they are empowered with their personal and professional side, they do not feel empowered with the shopping experience.

These are all the common issues faced by shoppers in retail shopping or offline shopping, so they are only preparing for online shopping. Over there they get all these pain points resolved. So now how are we going to handle these?

Offline retail also has a feature called Self-checkout which is enabled the same as online shopping. Instead of sitting in front of a system or mobile, they visit the store and everything remains the same as online shopping.

Simple, they visit the shop and they pick the product and they scan the product by the scan and go application and keep it in shopper basket and once after the shopping they verify their purchase and pay for that from their mobile itself.

Just imagine this solution is almost giving the solution for all the above pain points right? Yes, it is. Now how to enable this and how does this helps me to increase the basket size of my customers? You might have this question on your mind. Let’s be clear about that.

How Scan & Go Technology helps to increase your shopper basket size

As we discussed earlier if we resolve the shopper blockers to purchase more in your store then automatically we can expect more purchases than usual. Yes. Just Imagine there were thousands of online games live in this world but only a few getting hit or popular among the youngsters? Only because of the uniqueness of their game build. The usability and gaming experience will be good compared to other games. That will be the major difference from others. So if we provide power to customers then they offer more than usuals.

Okay, I agree with your points and everything but what is the evidence of this and how could I take this risk on my store? if you are raised with this question, will go with the answer for it. We are MishiPay and we provide such a technology called Scan and Go application to the retailers to enable them in their shops and we have the evidence for the basket size increases from our customers. We enabled this self-checkout technology in top leading retailers around the globe and tracking its performance and making note of every difference in the shopper experiences.

View Scan & Go Case Studies

Increase your Shoppers basket size by 27% with Scan & Go App

Yes, we have solid evidence for that and we are pleased to share our customers’ case studies with this scan and go technology performance. The big retailers are making a smart move with smart shopping technology then why won’t you take this up? Let’s get connected for this scan-and-go app integration with your store and let’s increase your shopper basket size for sure. This technology not only helps with increasing basket size it also helps you like 9 hrs of your store staff saved per week due to this self-checkout technology and once you enable this technology in your store you might expect more than 30% of people directly start to use this technology by default. Based on your promotion of this feature to your shoppers it may increase in the future for sure.

Due to this, they will get many benefits so they won’t hesitate to use this as well as you don’t want to hesitate to promote such an amazing shopping feature with your retails.

Benefits of having Scan & Go Technology in your Retail

Let’s have a look at what are all the benefits of having Scan & Go Technology in your retail shop for both you and your customers.

1. Zero Waiting time on the Queue
2. Prepared payment method (Any payment gateway & Mode even with Cash)
3. Contactless payment and checkout
4. 9 hrs of staff saved per week
5. 27% shopper basket value Increases
6. 31% of shoppers Checkout with Mishipay
7. Shoppers spend 14% more with MishiPay Scan & Go Technology
8. No Needs to download apps, there was a Webapp and App Clip for Instant Use
9. Enriched product information to the customers
10. Digital Receipts for Eco-friendly support
11. Go Live in just 2 Weeks
12. Manual Verification features for the specific products
13. Refund Options on the Dashboard
14. 83% of retention rate
15. 31% penetration during the Peak hours

And many more benefits by enabling this. Have queries and are curious how this works for your retail shop? Let’s have a demo call to get more aware of the products and their benefits.

Frederik Hauch Jensen

Sales Director Denmark @ MishiPay
Follow him on LinkedIn
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